Olajide Olayinka Williams “JJ” Olatunji, better known as KSI, has become somewhat of an internet sensation. What began as modest dabbling in content creating on Youtube (more specifically, gaming and reaction videos) has turned into a wild, eclectic influencing career spanning such exotic activities as professional boxing, reality TV, vlogging, writing and directing comedy sketches, acting, and even rapping. His last album, All Over the Place, has definitely acted as a deal-sealer of sorts. If anyone doubted KSIs proficiency in creating (or being accepted as a legitimate music maker in) modern hip hop music, this album, complete with features from such prominent names as Future, 21 Save, Ll Durk, Polo G, and more, should serve as a doubt-silencer.

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KSI began his career on Youtube under the guise of JideJunior in 2008. It was only in 2009 that he registered the account which he uses to this day under the name KSIOlajideBT. It was there that KSI began uploading gaming and commentary videos, specifically of the hit soccer game series, FIFA. With his Youtube channel taking off, KSI dropped out of college in order to dedicate his time and energy towards his Youtube career. It was in 2012 that the channel reached a million subscribers.

Since then, KSI has dabbled in various other activities in the name of content creation, most notably his ongoing Youtube feud with the Paul brothers, Jake and Logan Paul, which culminated in a series of honest-to-god boxing fights. After winning the second fight, KSI announced that he would be “moving on to the next thing.” The next thing, as it turns out, was a rap album. And now that the album’s out, one can only help but wonder, what exactly is next for KSI? What uncharted territory will this Youtube pioneer venture into next?