When shopping for the perfect doomsday survival kit, there’s plenty of options to choose from. There’s varieties that cater to families, individuals, specific and diverse interests, longevity versus practical, and all other sorts of factors that determine which type of ‘end-of-the-world’ survival kit is right for you. If you’re interested in surviving the apocalypse (in whichever form it may come) with some style, then Preppi is the way to go.
This unique startup assembles luxury doomsday kits that have all the essentials needed for surviving the end of the world. According to reports, each kit is stocked with 170 items including “Malin + Goetz toiletries, Marvis toothpaste, Mast Brothers chocolate, Kusmi tea, a phone charger, and a stylish first aid kit.” And, if you’re wondering where the startup is based out of, Los Angeles should be your first guess.
Preppi was founded by film director Ryan Kuhlman in partnership with some other well-known Hollywood elites. Khulman recently spoke to Fortune Magazine about the entrepreneurial endeavor, as well as his inspiration for the idea saying, “We started asking friends what they had in their earthquake kits and were quickly surprised how few of our friends had anything prepared at all. Of 10 friends, maybe one had an earthquake kit.”
They wanted to create something practical, accessible, & stylish.
Costume designer and co-founder Lauren Tafuri added, “It was the concept of taking a mundane item and reinventing it so it would exist in a space where people would actually want to get prepared, especially in California. We really wanted everything to come from a place of legitimate survival thinking, despite having a pretty wrapper.”
Their first major breakthrough came when actress Gwyneth Paltrow featured the product on her own website, and it remains a popular gift item among Hollywood A-Listers such as Steven Spielberg, Ben Affleck, Whoopi Goldberg, and Sofia Vergara, to name a few.
So, will you be investing in this stylish doomsday kit, or will you settle for something with less bells and whistles and more… actual bells and whistles?