Rappers talk quite a bit about clothes, and by quite a bit we mean a heck of a lot. So it should come as no surprise that they tend to have a sense of style. Yet, rappers’ sense of fashion is so often in a lane of its own somewhere between streetwear and high-end clothing. This is due not only to the cultural landscape in which rap music blossoms but also to certain rap fashionistas that took it upon themselves to further rap’s unique sense of style. And while most rappers can dress, not everybody can be a rap-fashion game changer. These people, however, definitely are.
Kanye West is rap fashion personified. Heck, at this point he may just be fashion personified. Kanye’s winding history of style has gone through quite a few twists and turns, pink polos, face masks, and a heck of a lot of sleek sneakers, but it’s his latest endeavors that are the most groundbreaking. Kanye has been working around the clock to create his own clothing brand, while his personal taste in fashion has undergone a sort of a minimalist conversion adhering to the “less is more” motto.