I have loved airs that die Before their charm is writ Along a liquid sky Trembling to welcome it. Notes, that with pulse of fire Proclaim the spirit's desire, Then die, and are nowhere My song be like an air!.
Die, song, die like a breath, And wither as a bloom; Fear not a flowery death, Dread not an airy tomb! Fly with delight, fly hence! 'Twas thine love's tender sense To feast; now on thy bier Beauty shall shed a tear.
- Robert Bridges
We see ads every day. Products we need, products we don’t know, products we don’t know that we need. But not all of them catch our eye like the following marketing campaigns. The pictures below capture the most brilliant advertisement campaigns people from all over the world have come across.
You can park anywhere with a Jeep.
Back in 2007, a few fake parking appeared in the center of Copenhagen, Denmark. Created by advertising agency Bates Y&R, this campaign illustrated how easily you can park your Jeep on any kind of terrain and helped promote the brand’s iconic sport utility vehicles.
The power of Windex.
What is the best way to market a glass cleaner? Obviously, it is by demonstrating how powerful your product is. This simple ad definitely caught the attention of thousands of people waiting for their bus.
Real-time weather reports.
They weren’t kidding when they said they offered real-time weather reports. This hollow billboard is a brilliant way to represent how quickly and efficiently their weather reports are actually updated.
Life-sized Hot Wheels.
Every kid in this world has wished that they could play with life-sized Hot Wheels tracks and cars. Back in 2011, ad agency Ogilvy actually brought the concept to life with this clever ad on a Colombian highway.
PlayStation 5 marketing at London Underground station.
To promote the new PlayStation 5, Sony came up with a very clever advertising campaign. Instead of only seeing the iconic circular London Underground logo when entering the Oxford Circus Tube station, passengers were surprised by the PS controller shapes placed next to it.
Flea and tick spray ad on the floor of a shopping mall.
Imagine looking down from the top floor of a shopping mall and seeing tiny people walking on this itchy dog. This simple visual is enough to remind any dog owner of numerous traumatic experiences and convince them to buy a flea and tick spray.
Sprite-themed beach shower.
This is such a clever idea to advertise Sprite in the summer. Transforming these beach showers into a soda fountain definitely made every single beach-goer thirsty for some fizzy lemon and lime-flavored soft drink.
The only possible way to advertise a Superman movie.
If this is not the most clever way to advertise a Superman movie, we honestly don’t know what is. When the doors are closed, Clark Kent has his suit on; when they open, he reveals his superhero uniform. Brilliant.
What time is it? It’s McDonald’s o’clock.
Using the angles of the shades created by the sun, this billboard gives drivers suggestions on what to order at McDonald’s. At 6 am, the ad recommends a coffee; at 8, a cinnamon roll; and at 10, pancakes.
Toothpaste that builds strong teeth.
With the slogan “Strong Teeth, Formula Teeth”, this toothpaste brand wants customers to know they are not kidding when it comes to keeping teeth strong. This billboard demonstrates exactly what they mean.
The perfect bench to have a break (or a Kit Kat) on.
What better way to represent the “Have a break, have a Kit Kat” slogan than to design a bench that looks exactly like the chocolate bar?! We are sure everyone who saw this cleverly designed bench immediately bought a Kit Kat.
This Ikea ad at a bus stop with an actual couch.
If you want people to believe that your couch can be equally cheap and comfortable, you need to prove it. And Ikea clearly knows that. Instead of making their potential customers sit on a metal bench while they wait for their bus, the company provided a couch to prove their point.
3M’s Extreme Hold Duct Tape can even hold up a billboard.
This billboard is so efficient it doesn’t even require words. A simple roll of duct tape and the 3M logo are more than enough to tell customers how strong the Extreme Hold duct tape is. So simple, yet so smart.