You might remember two years a boy went viral for yodeling Hank Williams’ “Lovesick Blues” in an Illinois Walmart. Now that same boy, Mason Ramsey, is using his vocal skills to target a problem threatening to overheat the planet: cow-based greenhouse-gas emissions. The song is an advertisement from Burger King who has faced criticism from advocacy organizations for its track record on environmental issues. Burger King teamed up with Ramsey for its campaign to promote their new Whopper menu item made from lemongrass-fed cows. Burger King claims the new item results in a 33% reduction in methane emissions.
“When cows fart and burp and splatter/well it ain’t no laughing matter,” Ramsey sings, emerging from the rear-end of a cow, in an inexplicably clean and sparkling white suit. Things get even weirder — and apocalyptic — when the 13-year-old dons a rhinestone-studded gas mask to envision a world uninhabitable by human beings. “Reducing meth-aa-aa-aane, meth-aa-aa-aane,” Ramsey twangs in the “chorus.” Ramsey released the EP Twang in 2019, and also joined Lil Nas X and Billy Ray Cyrus in a remix of their hit “Old Town Road,” which Ramsey performed at the Grammys this past January with Cyrus, Lil Nas X, BTS, and Diplo.