Mariah Carey Has Her Own Virtual Cookie Brand

December 19, 2020

James Stanton

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Winter is Mariah Carey’s season. It’s truly the best time of year for the queen of Christmas to thrive. After all, her 26 year old classic “All I Want for Christmas Is You” has jumped from No. 29 to No. 14, and there’s a pretty good chance it’ll hit No. 1 for the second December in a row. Now Carey is trying to become an even more essential part of this year’s holiday season celebrations by launching her very own line of cookies.

Mariah’s Cookies was developed in partnership with Virtual Dining Concepts and restaurateur Robert Earl, and they will be available for delivery in more than 30 U.S. cities starting on Friday. (And if your ZIP code isn’t among the first to get them, the company promises that they’ll be rolling out in additional markets later this month and early next year.)

Getty Images/WireImage/James Devaney

“Mariah and I have chatted over the years about working together on a food business and, with her love of baking, cookies were a natural fit,” Earl said in a statement. “As Mariah is synonymous with the holidays and celebration, we will make sure that her special holiday flavors are available not only for the holidays but year-round. It has been an inspiration to work with Mariah to develop this brand and to get it launched in time for National Cookie Day and the holiday season.”

The cookies come in five year-round flavors (Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler, and Spiced Oatmeal Raisin) and a trio of holiday specials (Gingerbread, Pumpkin, and White Chocolate Cranberry). They’re available in boxes of six or 12, and can be ordered one flavor at a time or in self-explanatory combinations like “Holiday Hits” or “Try Them All.”

Because Mariah’s Cookies are a virtual brand, restaurants can license the name so they can bake and sell the cookies out of their own kitchens. As a result, they’ll be available to order through “most” third-party delivery apps, including DoorDash, Grubhub, Postmates, and UberEats.

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