Diesel or Deisel?

Diesel has come up with a new term, the authentic knockoff.  It’s fake fashion is perfectly suitable for today’s fashion market, hungry for logos and new trends. Designers have no choice but to re-brand their products in order to please the population and keep up with demand.

Diesel has decided that the way to tackle this fashion situation is to not just change their font, but also host this new collection on Canal street and at the same time even misspell their name, and change the name to Deisel.

It may sound completely ridiculous to some, but their new Deisel collection seeks originality and sparks innovation in the clothing industry. This line is only for the most bold and fearless New Yorkers.

The pop up shop has unfortunately already ended, but you can find Deisel designer items online.

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